Audience Research

After carrying out our Primary and Secondary Audience Research we had a fair idea about what genre we should use for our 3 minute opening of a new film. The interviewees helped us see what people of a similar age to ourselves like to watch on televesion and the types of films they most enjoy. The Viewing Figures helped us see what films the whole country like to watch on television. From our Rsearch we decided as a group that we were going to use the Horror Genre for our film, this is for a number of reasons. Firstly during our inteview for our Primary Audience Research we found that people of a similar age to us liked to watch scary/gorey films and supernatural televsion dramas. We knew after this interview that the Horror Genre was the likely contender for our film. Our findings in the interview were backed up in the Viewing Figures that showed the Horror Genre being one of the most popular types of films watched, on the most popular televsion channels, in the U.K. After this point we were very close to making our final decision, but we wanted to look at the popularity of the actual films watched on the channels, that showed films with genres that we could be using for our film. This is so we could see exactly what films within each genre are popular (for example; a supernatural or a gorey film within the Horror Genre). From this research we found that the supernatural theme was vey popular amoungst the U.K audience and this was also mentioned by our interviewees at being one of their favourite types of films/programmes on television. After all of our Research we made the decision that we would use the Horror Genre for our film with the Supernatural Theme becuase the Research we had carried out (both Primary and Seconday Research) showed that this type of film was one of the most popular types of films on television.